Thursday, December 13, 2012

KFC's Colonel Sanders Signals Christmas in Japan

I find this rather amusing:

KFC's popularity can be traced back to a highly successful marketing campaign that began nearly 40 years ago.

At the time, the Christmas holiday wasn't as widely celebrated in Japan.

Yokokawa says many foreigners came to eat at KFC because they couldn't find a whole turkey or chicken anywhere else.

A KFC employee saw an opportunity to cash in, and the company launched its first Christmas meal in 1974: chicken and wine for $10, a pricey meal at the time.

"The Japanese are keen to celebrate Christmas in a non-religious way," said Roy Larke, a Rikkyo University Business Professor. "There's a certain amount of nostalgia attached to the KFC Christmas meal. People try to pass the tradition onto their children."

And this is how traditions begin?


ABC US News | ABC Entertainment News

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